Canon Young People Programme and MED-EL expand to Nigeria, empowering hearing-impaired youth through photography
- Canon Young People Programme and MED-EL expand their collaboration to Nigeria, empowering 13 young cochlear implant users through creative storytelling and photography workshops.
- The initiative reinforces Canon’s commitment to inclusive youth development by combining imaging expertise with education and skills training for underrepresented communities.
Following the success of their first collaborative initiative in Kenya, Canon Central and North Africa (CCNA) (www.Canon-CNA.com) has partnered once again with MED-EL, a global leader in hearing implant systems, to extend the Canon Young People Programme to Lagos, Nigeria. This initiative reflects Canon’s ongoing commitment to empowering youth communities across Africa by fostering creativity, confidence, and skills development through the power of visual storytelling.
MED-EL has identified thirteen young individuals between the ages of 9 and 22 who have received cochlear implants and possess functional speech and language skills. Having attended speech and language therapy as part of their rehabilitation, these students were introduced to photography as a tool for self-expression and empowerment. Through a series of creative storytelling workshops, Canon and MED-EL sparked new passions and helped build confidence among participants. By nurturing practical skills in storytelling and content creation, the initiative empowers individuals to explore lifelong interests and potential career paths.
Empowering Through Photography
The photography workshops were led by experienced Canon Certified Trainers- Austen Udoh and Tore Oriase, who guided participants through a creative learning journey. The sessions blended hands-on technical training with creative exercises, culminating in a final week where participants stepped beyond the classroom to apply their skills in real-world settings. They captured compelling imagery in the vibrant Bariga community, explored through the lens of the UN SDGs (Sustainable Development Goal), and at the serene Lekki Conservation Park, interpreted through the creative lens of ‘sound’.
The Canon Young People Programme is an initiative dedicated to equipping young individuals with the knowledge, skills, and confidence to address sustainability issues that matter to them. Through creative education and critical thinking, participants learn to express their voices using the United Nations Sustainable Development Goals (SDGs) as a framework. By integrating inclusive practices, the programme aims to empower underrepresented youth to become storytellers and changemakers in their communities.
Driving Inclusive Development
Canon’s philosophy of Kyosei, “Living and working together for the common good” continues to shape its commitment to inclusive development across Africa. Through the Canon Young People Programme (CYPP), this initiative was delivered in collaboration with specialists and trainers attuned to the unique needs of the children and young adults, combining existing resources with deep community insight to create meaningful and lasting impact.
Leveraging its long-standing expertise in imaging, Canon integrates social value into its educational initiatives to create meaningful impact. Through programmes like the Canon Young People Programme, the company opens pathways for young people to discover creative careers, gain hands-on industry experience, and develop the confidence to shape their futures.
For MED-EL, a global leader in hearing implant systems, this partnership reflects a holistic view of rehabilitation and inclusion. The company’s mission goes beyond medical technology; it focuses on helping people overcome hearing loss as a barrier to communication and quality of life. Such programmes allow participants to express themselves while continuing their journey in speech and auditory development.
Tushar Vashnavi, Director of Strategic Planning at Canon Central and North Africa, commented, “At Canon, we believe that true innovation is meaningful only when it creates opportunities for all. Expanding the Canon Young People Programme to Nigeria in collaboration with MED-EL reflects our deep commitment to empowering underrepresented youth through the transformative power of visual storytelling. By equipping these young individuals with creative skills and confidence, we are not just teaching photography, we are enabling them to find their voice, shape their own narratives, and unlock future possibilities. This initiative is a testament to Canon’s dedication to building an inclusive, sustainable future where every young person has the chance to thrive.”
Sneha Lata, Senior Audiologist and Speech-Language Pathologist at MED-EL, added, “Supporting young cochlear implant users goes beyond auditory rehabilitation. It’s about creating inclusive platforms where they can build confidence, express their identity, and feel part of a wider community. This partnership with Canon helps us bridge medical support with creative development, contributing to the full reintegration of our young users into society.”
Looking Ahead
As the Canon Young People Programme commenced in Nigeria, Canon and MED-EL have reiterated their long-term commitment to sustainable and inclusive youth development. With growing interest from the education and advocacy sectors, the model continues to show strong potential for replication across other regions in Africa.
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
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About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (www.Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (https://apo-opa.co/480Sej0)– ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
For more information: www.Canon-CNA.com
About MED-EL:
MED-EL Medical Electronics, a leader in implantable hearing solutions, is driven by a mission to overcome hearing loss as a barrier to communication and quality of life. The Austrian-based, privately owned business was co-founded by industry pioneers Ingeborg and Erwin Hochmair, whose ground-breaking research led to the development of the world’s first micro-electronic multi-channel cochlear implant (CI), which was successfully implanted in 1977 and was the basis for what is known as the modern CI today. This laid the foundation for the successful growth of the company in 1990, when they hired their first employees. To date, MED-EL has more than 3,000 employees from around 90 nations and 30 locations worldwide.
The company offers the widest range of implantable and non-implantable solutions to treat all types of hearing loss, enabling people in 139 countries enjoy the gift of hearing with the help of a MED-EL device. MED-EL’s hearing solutions include cochlear and middle ear implant systems, a combined electric acoustic stimulation hearing implant system, auditory brainstem implants as well as surgical and non-surgical bone conduction devices. www.MEDEL.com
